AASI/PSIA/NSP – 1997 – current
Peak Exposure’s longest-term client consists of three national non-profit associations in the snowsports industry with multiple stakeholders including individual members, industry sponsors, resort management and consumers. Peak Exposure provides PR and marketing counsel from board level strategic issues to consumer outreach programs. “Since hiring Peak Exposure in 1997, they have provided a wealth of PR counsel, media training, web content development, research and market opportunity analyses. The quality of our media efforts has improved dramatically. One example being the award winning public service announcement campaign to support industry growth and safety that garnered over 285,000,000 national television impressions in one season.”
– Mark Dorsey, Assistant Executive Director AASI/PSIA/NSP

Outlast Technologies – 2002-2005
Outlast Technologies owned valuable marketing capital in its historical connection with NASA but was not using it to its full potential. Peak Exposure established a relationship and agreement with the Space Foundation, a marketing division of NASA, to jointly promote the technology to various trade groups and consumers through point of purchase materials, web links, trade show events and editorial coverage. In its first year this program was widely adopted by Outlast Europe and Outlast Asia to support the global brands using phase-change technology in apparel, footwear, protective gear and bedding. The program has received increased acceptance in the USA with recent renewed interest in the space program and with the company’s induction into the Space Technology Hall of Fame in March 2005.

Icelandic Design – 2001-2003
Icelandic Design had enjoyed steady double-digit growth each year, but after 9/11 occurred was concerned that consumer demand would drop and wanted to know from retailers what would keep them buying. Peak Exposure conducted a Brand Snapshot study. The positive response from 25 key retailers, to a one-on-one phone survey, lead to a mail-in survey of the entire retail customer base which received an overwhelming response. This effort provided retailers a voice, strengthening their relationship with Icelandic ultimately influencing seasonal product designs, increasing sales and creating expansion into warmer climates.

Lowe Alpine - 1995-2000
Peak Exposure helped Lowe Alpine successfully position waterproof breathable coatings against laminate fabric technology for technical apparel in the outdoor industry, specifically launching Lowe Alpine’s proprietary Triple Point Ceramic products. One of the more memorable tools in the campaign was the sticker “Laminates are for Countertops,” now a collectors item. Consistent consumer press coverage of this breakthrough technology in media such as the Wall Street Journal, USA Today, The Today Show and AnyPlace Wild TV, strengthened Lowe Alpine’s position as an innovative leader in the outdoor industry, increased retail sell-through and directly contributed to the company’s overall growth during that time.